1963 – White House of Music Name!
In 1961, Jerry White joined the business and bought out Bruce’s portion in 1963, enabling Bruce to return to full-time teaching. Jerry changed the name of the business to White House of Music, Inc. and spent the next 23 years building and improving the business.
1967 – Roger White & Waukesha Music Center Merger
In 1967, Roger White joined the staff as a salesperson with the responsibility of developing the school music business. After 25 years of service to the company, Jerry White decided to retire, and Roger purchased his portion of the business. Shortly after Roger became president, the White House of Music merged with its longtime, friendly competitor, The Waukesha Music Center. Inventory was moved to the Grand Avenue location in 1987.
1992 – Springdale Road Facility
In November 1992, White House of Music moved into a 20,000 square foot, custom-designed building on Springdale Road near the Interstate.
1993 – Named All-Star Team
In July 1993, White House of Music, Inc. was named to the All-Star Team of the Top 20 music stores in the USA by Music, Inc. Magazine. The Company has rated in the Top 200 every year since by Music Trades.
1997- Alliance of Independent Music Merchants
Third-generation family member Christopher White became a minority owner of White House of Music in February 1997. Later, he became vice president and led the company in a positive direction by joining the Alliance of Independent Music Merchants.
2001 – Christopher White’s Leadership
In July 2001, Christopher acquired the remaining shares of White House of Music and became its president and CEO. Tracy White was named Secretary and Roger and Lynn White remained on the Board of Directors.
2001 – West Bend Location
Within a month, the company purchased GW Music, Inc. of West Bend. The West Bend store name was changed to White House of Music, Inc., moved to its current location on Main street in the fall of 2014, and continues to offer a full selection of music products, repair, and lessons.
2007 – Beihoff Music Merger, Germantown and Wauwatosa Locations
In June 2007, White House of Music merged with their long-time competitor, Beihoff Music Company, which was founded in 1924. This added locations in Germantown and Wauwatosa. With the merger, White House of Music broadened its reach within the eight-county greater metropolitan Milwaukee region, while also strengthening and enhancing the services and products available to customers at each of the five retail locations.
2009 – Online Rental Launched
As technology continued to grow, the White House of Music wanted to ensure they are creating a convenient experience for people to rent instruments. Thus, online rentals launched, making it easier than ever before to pick your instrument and get practicing!
2010 – First Off-site Storage Facility
In 2010, White House of Music rented their first off site warehouse facility to support growing need for stores and schools.
2019 – National Association of Music Merchants
In July 2019 Chris White was nominated for an eight year term with the NAMM Executive Committee.
2022 – Brookfield Location
In 2022, White House of Music moved its Wauwatosa location into a new, beautiful store located on West Capitol Drive in Brookfield. This location features 18 teaching studios, a large retail showroom, and a convenient location with ample parking. The Brookfield location also offers more space for music lessons, instrument selections, print music, and accessories. This modern, well-equipped facility is dedicated to supporting students, educators, and families with its expansive selection and central location. The store is easily accessible on Capitol Drive, a major thoroughfare for customers in Brookfield, Wauwatosa, Germantown, Menomonee Falls, Pewaukee, Butler, Milwaukee, and other nearby cities.