Roger White at the store counter

In 1967, Roger White joined the staff as a salesperson with the responsibility of developing the school music business. After 25 years of service to the company, Jerry White decided to retire, and Roger purchased his portion of the business. Shortly after Roger became president, the White House of Music merged with its longtime, friendly competitor, The Waukesha Music Center. Inventory was moved to the Grand Avenue location in 1987.