1953 – Our Beginnings
In 1953, band director Bruce White, along with Bob Sommers, started our first store, Waukesha House of Music in downtown Waukesha.
All timeline stories.
2022 – Brookfield Location
In 2022, White House of Music moved its Wauwatosa location into a new, beautiful store located on West Capitol Drive in Brookfield. This location features 18 teaching studios, a large…
1963 – White House of Music Name!
In 1961, Jerry White joined the business and bought out Bruce’s portion in 1963, enabling Bruce to return to full-time teaching. Jerry changed the name of the business to White…
1967 – Roger White & Waukesha Music Center Merger
In 1967, Roger White joined the staff as a salesperson with the responsibility of developing the school music business. After 25 years of service to the company, Jerry White decided…
1992 – Springdale Road Facility
In November 1992, White House of Music moved into a 20,000 square foot, custom-designed building on Springdale Road near the Interstate.
1993 – Named All-Star Team
In July 1993, White House of Music, Inc. was named to the All-Star Team of the Top 20 music stores in the USA by Music, Inc. Magazine. The Company has…
1997- Alliance of Independent Music Merchants
Third-generation family member Christopher White became a minority owner of White House of Music in February 1997. Later, he became vice president and led the company in a positive direction…
1997- Watertown Location
Around that time, White House added a second location in Watertown to maintain a stronghold in the company’s band and orchestra division as well as capitalize on the growing community…
2001 – Christopher White’s Leadership
In July 2001, Christopher acquired the remaining shares of White House of Music and became its president and CEO. Tracy White was named Secretary and Roger and Lynn White remained…
2001 – West Bend Location
Within a month, the company purchased GW Music, Inc. of West Bend. The West Bend store name was changed to White House of Music, Inc., moved to its current location…